Meet the Team.
Over the past fifteen years, Penny has held leadership roles, including CEO, Executive Director, and Chief Marketing Officer for several not-for-profit organizations. As CEO of the Greater Charlottetown Area Chamber of Commerce, she has led the organization’s operations and strategic initiatives on behalf of the Chamber’s more than 1,000 members. Through this work, she convened a group of 20 business organizations and industry associations in developing a private-sector-led economic development action plan through the PEI Partnership for Growth.
Penny is passionate about workforce development and has consistently advocated for programs and services to support the growth of PEI’s talent pipeline.
As a highly motivated business leader and communications professional, Penny led marketing and communications for the Confederation Centre of the Arts and the University of Prince Edward Island. As CEO of the Prince Edward Island 2014 celebrations, Penny led a multi-disciplinary team in the strategic development and implementation of a year-long program engaging private-sector, community organizations, and governments at all levels. Penny has most recently served as chair of the Holland College Board of Governors.
A graduate of the University of Prince Edward Island, she holds a master’s and bachelor’s degree in business and a diploma in Events and Conventions Management from Holland College.
Wendy McIsaac has worked in the not-for-profit, public and education sectors in varying roles including Education Coordinator, Client Services Director, Senior Policy Advisor and Chief Administrative Officer.
A results-oriented leader, Wendy understands that meaningful collaboration and clear communication are crucial to the success of any program or project as all work, ultimately, gets done through people. She has demonstrated success in leading initiatives in both education and public policy development. Her work with educators across the province to develop curriculum for the PEI school system has been adopted by other jurisdictions across the country and her expertise in public policy development supported the successful implementation of new provincial legislation for local governments. Wendy holds a Bachelor Degree in Community Studies, a Bachelor Degree in English, a Master’s Degree in English from the University of Western Ontario and a Bachelor of Education Degree from St. Mary’s University.
Wendy is passionate about people, public service, and lifelong learning. These professional passions also permeate her personal life. She is a longtime community volunteer as well as an emerging writer and self-taught baker. In 2018, Wendy was one of fifteen emerging writers from around the world invited to attend to international residency program for writers in Italy. In 2019, she was invited back to the program as a facilitator. Wendy’s writing has been featured on CBC and in various literary journals. She also proudly represented PEI on season two of CBC TV’s “The Great Canadian Baking Show” after being chosen as one of Canada’s top ten self-taught home bakers.
Sidney Reid has been working in the not-for-profit sector for more than 13 years in project and program management, relationship management, and evaluation.
As a naturally inquisitive person with strong communication skills, Sidney has led teams on a diverse range of projects and activities that include the development of online learning resources and Learning Management customizations, management of external consultants and advisory committees, and developing and delivering reports to analyse the effectiveness of projects and programs.
Having worked in both economic development and with an organization that develops and delivers technology enhanced learning, Sidney has knowledge and experience in fostering growth in the economy and understands the power of education and training to drive success within a sector. With an MA in Sociology from the University of Guelph and a BAh from UPEI with a double major in Sociology and Anthropology, Sidney is excited to bring her professional experience and education to the team.
Ellen is a recent graduate of the UPEI Bachelor of Business Administration program and holds a diploma in Architectural Technology from Holland College. Prior to entering the Business Administration program at UPEI she worked in the construction industry as an architectural technologist.
While at UPEI Ellen was part of the case program which provided many opportunities to travel and compete with other post-secondary students and institutions. Academic and other awards include being on the Dean’s List at UPEI (2017-2019) and receiving the Gold Medal, Architectural Technology and Design (2016) from Skills Canada. An active community member and volunteer Ellen has worked with the Queen Charlotte Intermediate Field Hockey Association and the PEI Women in Business Association, among others.
Director, Communications and Marketing,
Clara Deacon is a senior communicator with experience leading communications and marketing in both the private and public sectors. Clara has a strong background in communications planning and strategy, media relations, reputation management and research storytelling, and has extensive experience executing large scale institutional announcements. She has a Master of Business Administration from the University of Calgary and a Bachelor of Public Relations from Mount Saint Vincent University.