Marketing & Communications Director

Why Us? – Who We Are and What Do We Do

Reporting to the CEO, the Director of Marketing and Comms will lead and execute an integrated strategy to maximize resources and expand the impact in the biomanufacturing industry, academia, government, and other stakeholders nationally. The Director will manage strategic marketing efforts to engage trainees, employers, and partners, showcasing the company's impact on Canada's biomanufacturing sector.

What will you be doing?

• Leading the development and execution of integrated marketing communication strategies to support business objectives and drive brand awareness.
• Overseeing all aspects of marketing communications, including branding, public relations, corporate communications, content development, and social media.
• Collaborating with cross-functional teams, including technical training, business development, client services, program/project teams to align communication efforts with business goals.
• Developing and managing communication plans, budgets, and timelines to ensure efficient and effective execution of communication initiatives.
• Crafting compelling messaging and content for various channels and platforms to effectively reach target audiences and drive engagement.
• Building and maintaining strong relationships with media, influencers, and industry stakeholders to secure coverage and endorsements.
• Monitoring and analyzing communication performance metrics and KPIs to track effectiveness and optimize communication strategies.
• Providing strategic counsel and guidance to senior leadership on communication matters, including crisis communication and reputation management.
• Leading a small support team of marketing communication professionals (external contractors and agency support).

What you need to bring?

• Bachelor's degree in communications, marketing, or a related field; MBA or advanced degree is a plus.
• Proven experience in marketing communication leadership roles within the Life Sciences industry or related field.
• Strong experience with digital marketing & social media
• Proven experience managing marketing agencies and contractors to deliver on organization's objectives.
• Strong leadership skills, with the ability to inspire and motivate colleagues and stakeholders.
• Capability to collaborate effectively in a small team and demonstrate resourcefulness
• Excellent communication and interpersonal skills, with the ability to craft compelling messages and build strong relationships.
• Demonstrated track record of developing and executing successful marketing communication strategies and campaigns.
• Deep understanding of marketing communication principles, strategies, and best practices.
• Strong analytical skills, with the ability to interpret data and generate insights to inform strategic decision-making.
• Experience with communication tools and platforms, media relations, and crisis communication.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
• Action-oriented - a strong project manager who can prioritize campaigns and initiatives and manage competing deadlines.
• Bilingual - English/French

Salary

We offer a competitive wage package. Your salary will be commensurate with your experience and expertise.

Deadline to Apply

July 18th, 2024

How to Apply

Qualified applicants are encouraged to apply as soon as possible. Click here to apply.

We appreciate your time and effort in applying to work with us, thanks in advance.

If you require accommodation measures during any phase of the hiring process, please notify us as soon as possible. All information received in relation to accommodation requests will be kept confidential.

Our Hiring Committee

CASTL is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation or any other category protected under the law. The Canadian Alliance for Skills and Training is an equal opportunity employer. We are committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.